Taking a look at the last outfits I posted here, I came to the conclusion that Forever 21 obviously became my go-to place to shop lately. For a long time I thought it was only teenage girls’ material but they actually sell some really good basics and follow trends as fast as they go. This maxi dress outfit makes no exception and perfectly illustrates the way I shop at fast-fashion stores like Forever 21, H&M, Zara, Bershka, etc. I got several questions about how I manage to fill my closet with nice and covetable pieces without conflicting with my banker. Because let’s face it: most of us can’t afford spending the equivalent of our rent in a pair of shoes every week, meaning we need to find some tricks, and I’ll give you mine.The thing about budget friendly shops is that the best and the worst can hang alongside on the same rack and it’s up to you to make the right choices. I warmly advise you to pay attention to the fabrics clothes are made of, you can easily see if it’s gonna look like a rags after 3 washes or not (according to its thickness, texture, if it’s already wrinkled, if the seams are robust, etc). Trying on is also a reliable way to buy smartly because cheap clothes look 90% of the time way different on (but you might have some good surprises). Every piece is a special case so you have to take you time to go through the options you have and even compare a color to the other on a same item cause they can change its texture. Personally I’m not a huge fan of brands like Maje, Sandro, Claudie Pierlot, etc. I do have a few pieces by them but even though they are quite good quality, they are definitely not worth the price you pay (wait a bit more and you can afford a designer piece). If you are interested in a good compromise between H&M and Rochas, I advise shopping at places like COS and & Other Stories. They feature some good quality fabrics, really nice designs inspired by trends from the main fashion capitals and remain affordable.
About shopping frequency : We all love buying a huge amount of new clothes in one shopping session and having this feeling of style fresh start. But this typically is the reason why we wake up one day claiming this famous statement “I have nothing to wear”. The thing is, if you buy all your clothes at once, you’ll get bored of all your clothes approximately at the same moment, get it? My solution is simple: buy less but more often. This way your closet will regularly be injected with a few new pieces that make you reconsider what you already have through a new spectrum (you have to keep the flame burning between you and your wardrobe, just like you would do with your boyfriend!).
Last point about cheap shopping: please remember that it’s not because it’s affordable that you have to buy it, I bet you have tons of pieces that are collecting dust after having been worn 2 or 3 times. Trends run faster than Usain Bolt and no one wants to be trapped in their crazy pace. So don’t be a slave a choose what really matches your aspirations, interpret trends in your own way and always have in mind a plan B to recycle your purchases in new outfits in the future (for this, my secret is to go either for basic cuts or basic colors!).
Regarding high end and luxury pieces I already mentioned some of my rules in a previous post but here is a more detailed version. As soon as you can afford it (and if it’s something that counts for you) investing in a timeless and high quality piece is a smart choice. As far as I’m concerned I only splurge on shoes, bags, coats and jewels since they can immediately upgrade your entire outfit even though you’re wearing Zara head to toe (that’s usually what I do on my blog as you may have noticed). Spending a lot of money when shopping must remain a source of pleasure and satisfaction so make sure you’re buying something that is worth it (either because it’s gonna last for ages or because it features a unique design that screams perfection).
Since I work in fashion I do have occasions to buy high end pieces at a lower price through press sales and contacts in fashion houses but it’s not the only way. You can get really good bargains when shopping online if you are patient and curious enough. I usually keep an eye on theoutnet.com all year long for designers’ old collection pieces and you can find many websites in the same fashion. Buying second hand can also be an access to great deals on pieces in pristine condition. In addition you can also take benefit from the sales period but I guess you already know everything about that matter, right?
I hope you guys liked this endless post and if you still have questions don’t hesitate to ask in the comments, I’ll reply asap. Never forget that fashion must remain something fun, inspiring and that makes you feel confident enough to express your real-self. You don’t need a million dollar wardrobe to be happy and a Chanel bag won’t make you a better person. Buy according to your means, don’t rush, appreciate what you have and be creative! Bisous.
Asos boots / Forever 21 dress / Hat from a local store / Mango belt